Back to [Blog] School With Tug

A couple of weeks ago, an email dropped into my inbox containing an invite to an event hosted by Shoreditch SEO agency, Tug: “Stylish SEO.”

Now, I haven’t been to that many blogging events, but this one seemed different to the others. The invite promised presentations from some of Tug’s SEO experts, which seemed much more educational than the usual branded free for all, and most importantly, it also promised a prosecco reception in an intriguing rooftop space. Never one to turn down the opportunity for some weeknight sparkles, I wangled my buddy Kate a spot on the guest list too and on Thursday night we settled ourselves on the front row, notebooks in hand, like the eager beavers (or just a bit late) that we are.

Other than the above, I wasn’t really sure what to expect, but I can safely say that “Stylish SEO” was by far the most worthwhile and possibly the most fun blogging event I’ve ever been to. As promised, we were the audience for 6 snappy presentations, each along a theme (thing social media, content, Google guidelines and so on). I learnt so much that it would be impossible to share it all, but I thought I’d compile a list of some of the most useful tips. So without further ado, here’s Tug Agency’s top tips for SEO:

  • Domain Authority is key. I thought this was the kind of thing you could only find out if you were some sort of tech professional, but it turns out you can download the Moz Toolbar for free and found it out yourself. It’s out of 100, and the higher it is, the better for you.
  • Links to your page are also key (and that’s what builds your DA). The guys at Tug put it to us as each link being like a “vote” for your page. The pages with the most votes (the most links) get the highest domain authority, and come up higher in searches.
  • There are “good links” and “bad links“, with bad links being things like too many reciprocal links (i.e only exchanging links), big huge directories, and so on.
  • Timing is crucial. As head of social media Simon put it, you wouldn’t walk into a room and start talking about something that nobody else is talking about, so research your posts and target them.
  • On that note, targeting your audience. If you’ve written a post you think so and so from whatever magazine or blog or wherever else would like – let them know!
  • Searching keywords on twitter/elsewhere is a good way to find out what people are talking about and how you can enter the conversation.
  • Blogging should be 40% research; 20% actual blogging; and 40% outreach. This was probably the tip that surprised me the most but it makes sense! Just having a post written is satisfying, but not nearly as satisfying as having other people recognise it, so making sure it gets out there is key.

As I said, this is just a snippet of what we were told but they were all things I hadn’t really thought about before and it has already completely changed my outlook on blogging. I’m back in the game big time!

After the talks, the team hosted a fab mixing & mingling session upstairs in their super cool penthouse (which was just as cool as promised), with plenty of prosecco on tap and a really genuine friendly vibe that was a welcome relief – blogging events are great, but so often they are a bit awkward. This wasn’t at all, and the Tug guys and bloggers were mingling all over the shop (so much so it was actually difficult to tell who was who!)

Kate and I have a habit of just chatting to each other at these things (we always have a lot to catch up on) but this time we had the absolute pleasure of chatting to Helen, Sasha and Zaz, as well as some of the very, very lovely Tug team members themselves.

I’d like to say a huge thank you to the whole Tug team, especially those who presented, for sharing their infinite wisdom with us and also for their immense hospitality. I came away feeling like I’d really learnt a lot of valuable things and I’d had a brilliant time to boot so really, what more can you ask for?!

What’s the best blogging tip you’ve ever seen or heard? Please do share!


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